Fiona Robinson

Fiona brings more than 30 years of retail leadership to Newlife, joining from her role as Trading Director at Dobbies Garden Centres. Her career spans major UK and international brands, including Mothercare and Debenhams, where she played a key role in driving growth, shaping strategy and leading large, fast‑moving commercial teams.

With extensive experience in sourcing, buying, merchandising, supply chain, logistics and e‑commerce, Fiona has a proven track record of steering organisations through complex and rapidly changing environments. A motivating and people-centred leader, she’s passionate about empowering teams to deliver their best.

Fiona’s commercial insight and strategic drive strengthen Newlife’s mission to reach more families, deliver life‑changing equipment and create better futures for disabled children.